Operation: Deli Platter Poster Design

Here you go!

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The first official poster for 'Operation: Deli Platter.'

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‍Operation: Deli Platter is an ongoing sequence of 3D renders, telling a story about border control, modern warfare and the pharmaceutical industry.‍

This post is reveals the first offical poster for Operation: Deli Platter, as well as the behind-the-scenes of the creation process.
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The Story

Exotic food industries have had a long history of warcrimes. The banana industry especially gained notoriety during the age of Banana Republics.

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Similar conflicts to these have inspired the story of Operation: Deli Platter.

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The first poster makes the comparison between the Banana industry and that of banana clips for AK-47s.

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Behind the 3D Rendering Process

The first step was texturing the banana and magazine 3d-models.
I found a base banana model from the Quixel library. This was a pretty good base that I added additional models to to create a detailed stalk.

I also used Timothée Maron’s easyDust assets to bring more realism to the banana surface.

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Fruit Sticker Design

The sticker on the banana and the banana clip was made in Photoshop, replicating the well known Chiquita logo.

I used the Color Halftone effect to give the decal a printed look.

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Poster Design

For the poster I designed simple graph paper with print margins and color check.

The Roughness and Translucency maps were made in Photoshop by desaturating the image, increasing the brightness and lowering the contrast. By keeping Corona Renderer turned on we could quickly make changes to the Photoshop file and lookdev the poster.
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Lighting the Shot

I’d like to thank cinematographer Erick Alcaraz for guiding me with the lighting! It’s always a pleasure to chat with Erick about lighting and getting the right mood on camera.

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References

I first showed him two references that captured the lighting quality I was looking for:

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Lighting Set-up

As you can see we started with an overal softbox to focus on composition.

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Then Erick asked for a table lamp which we moved, angled and changed the color temperature of.

And that's it!

Only one light and a bit of ambient fill.

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Backlit Shot Set-Up

At this point we tried out a second lighting set-up. A backlit poster with lights placed inside a lightbox.

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We changed the intensity of each light to provide more visual variety.

To give the feeling of fluorescent tubes with inconsistent light distribution throughout, I added a Cloner with a Random Effector distributing black cards over the surface of the lights.

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And the Story Continues...

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