This video presents a 24-minute ambient looping visual installation featuring the analog 17 Over Blauw clock piece originally developed by our studio circa 2017. In this specialized soundscape and temporal study, the clock face ticks exactly once per second, compressed precisely so that the 24-minute runtime represents an entire day cycle. It serves as a functional utility tool designed to establish a focused micro-environment for design pipelines, screenwriting, and structured ideation.
The piece centers on an abstract clock face that permanently indicates a time in which we all live: seventeen minutes past blue. It explores the psychological boundary where rigid temporal routine dissolves and internal creative flow takes over. By mapping a full day's cycle onto a highly compact duration, the installation alters your perception of pace and reminds creators that expression exists outside traditional boundaries.
The visuals for this soundscape are captured directly from our archival collection. To bring this minimalist atmosphere into your physical workspace, explore the fine art print in our storefront.
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[1]: Dreams of Blauw are any form of crystallised thought based on honest expression. Sometimes they linger a shade of blue in your after-image.
