You know what's important? SEO

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Black Hat techniques are tricking the engine into giving your higher rankings.

White Hat techniques are following the rules of websearch.

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It’s important for www.blauwfilms.com to have a high crawl speed.
Making it easy and quick for someone to move through every page of the site in a short amount of time.

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‍Relevancy is important. Navigational results should be optimised with internal keywords and search optimisation. Ideally the experience of exploring on the website has a gamified feeling to it. Searching what you want should provide you with additional complementary search results.

Vertical results are also important. This is how your search result is relatable to other content on your website or on 3rd party websites.

Never underestimate the power of backlinks. The more links on the internet that redirect people to your valuable sources, the better.