July 17, 2023
Dream in Blauw
Hello, hello! My name is Leo :)
I’m the founder of Blauw Films and a director.
The company has grown over the years and I’d love to take you on a trip down memory lane!
The company was founded in 2017 with a focus on creative collaboration.
We started as a production company working on music videos, short films and commercials. The aim was exploring foundational cinema and building towards its future.
Sharing our process was always an important aspect.
From previous experience freelancing in the film industry, I noticed how different each crew’s approach was with obstacles.
Nowadays we produce our original IPs with industry professional artists, and share our knowledge and R&D with our community.
I’m super excited for all of these projects and love how they have been developing! But let’s have a look at some earlier thoughts:
In my 2017 notebook it says:
“Who are we trying to help? Filmmakers. Every person currently working in the film industry, together. It is important for everyone to have a platform that allows for healthy debate, exchange of knowledge and networking.
This absolutely still hold true.
Since the beginning of the community we’ve had amazing conversations with many of you!
Answering questions about tutorials, exchanging network for projects and of course chatting with customers who have purchased our tools.
The community has been an amazing experience and I can’t wait to take this to the next step!
“What do we provide to make a difference? At Blauw Films we use our industry network and creative collaboration to establish original IPs.With these projects we will explore different approaches to filmmaking and discuss many points of view. Filmmakers and artists in parallel industries are provided industry professional learning material and tools to optimise their workflow.”
Seems like we haven’t changed that much.
At Blauw Films we focus on IP development and community growth.
Each project’s R&D tackles a variety of niche problems.
The tools, plugins and learning content developed provide value to artists working on similar projects or facing similar issues.
“Many have told me Blauw Films is a task too ambitious to achieve. But a challenging environment is precisely what I’m looking for. It’s important to not underestimate the power of a community aiming towards a goal.”
I’m sure many of you can relate to similar situations.
It’s often so that ambitious projects are met with skepticism.
This is fair. However, it shouldn’t stop you.
Skepticism often has value hidden underneath. And by carefully listening to all the no’s and “reasons why it won’t work” has given us awareness of pitfalls that we managed to avoid.
So, thank you haters? :)
“Blauw Films strives for a collaborative, problem-solving approach to IP development, with personal involvement of all artists that have been chosen for their attention to the details and nuances of projects as they evolve.”
Honestly, this part of Blauw Films has been my personal favourite!
The problem-solving approach has put us in contact with wonderful companies and artists we admire.
Seeing the personal involvement of artists tackling niche obstacles has been the most valuable learning experience I’ve had in the film industry.
“We understand that great work has to come from passion, strategic thinking and personal commitment. This reflects our approach whereby the creators are the primary connection to every brand partner or client, while providing guidance to our audience through process and toolkits.”
Passion. You need it.
The more you care about your project, the more you’ll be prepared for making the right decisions.
Of course, you need strategy and lots of personal commitment.
Filmmaking, like most professional industries, is competitive in nature.
Passion and creativity gets you far and brings validity to your work.
However, strategy and commitment will attract the right connections and opportunities.
“Want to start dreaming in Blauw? We’ve been dreaming in Blauw for a while now. These dreams come from a place of collaborative creativity built on a strong thematic foundation. Dreams can be horrifying, unpredictable, gentle and loving. But however the dream, that feeling can be captured and transformed into an audio-visual experience.”
That was the original 2017 website copy.
I haven’t got much to say about it now. But let’s see.
A few months from now I’ll get back to you with another update :)
Can any dream be turned into a film?
Thanks a lot for reading! Have a great day!
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: Dreams of Blauw are any form of crystallised thought based on honest expression. Sometimes they linger a shade of blue in your after-image.